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Mum, what does Attrition mean?
Email attrition is where a proportion of a list is no longer usable due to the subscriber addresses being invalid. Addresses can become invalid for a number of reasons, such as the subscriber changes...
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Your Ultimate Email Marketing Subject Line Guide
Following on from our post about how your From Name and Subject Line act as the gatekeepers to your email campaigns, (Click here to read) we are now going to tell you the formula for creating the...
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